TAKING BEAUTY BUSINESS TO THE NEXT LEVEL
Bernhard Sander
Sander is an adept and clever hare in the beauty business. Off-the-peg concepts are out of the question for him. Whilst colleagues make fast money with standard campaigns that “have always worked”, he takes a different approach. There has to be a harmonious balance between the person, the whole package and the person-brand-product relationship. This is about long-term, stable success and strategic vision – which can be achieved only with bespoke solutions
His clients include smaller start-ups and studios run by individuals as well as established cosmetics companies and international distribution companies.
THE FEELING OF BEING IN GOOD HANDS AND UNDERSTOOD
Individual & holistic business consultancy
bespoke strategy and concept
development
Motivational training
Sales support
International network
Cross-departmental thinking
and action
Tailor-made concepts,
no off-the-peg solution
Specialist sales training
Product and range advice
and relaunch
Export consultancy
Decades of experience
BUT THE UNSEEN IS MORE VALUABLE
We help you to customise and energise your business concepts, so that they can be asserted successfully in the highly competitive market. Our thinking is not compartmentalised; we see the whole picture.
The maxim here is:
you need to feel and analyse the trend, in order to exploit it for brand and product developments in a dynamic market – regardless of whether you are launching a new product or making the updates needed to stabilise, stimulate and expand sales.
but the best one is the trend
With this credo, I am just as happy to support individual business concepts that are being developed as I am well-known brands and their products with my many contacts and extensive network. From presentation through to implementation and long-term success. I develop strategies for this, coach sales and cosmetics teams and even relaunch entire product ranges to get them to the next level. Intensive sales training is always an important part of this.
I often supplement my own expertise with the best local and international specialists in the industry – it can only be beneficial to be aware of other perceptions. The cosmetics and beauty industry in particular requires wide-ranging knowledge and plenty of accumulated experience. Then the trend becomes a brand’s friend – and your own personal one, too, of course. This is proven by numerous examples.
THE EXPERIENCES AND SKILLS OF BERND SANDER
The beauty and cosmetics business needs one thing more than anything else: passion. Only this can bring brands and products to life, establish global dealer and trade relations, develop strategies and, last but not least, take the people with you who want to implement this as prevalently as possible. Then comes success.
References
